Business signals that help you choose the moment
A signal is a piece of publicly observable business context that may make a conversation more timely. It is not proof that a company is ready to buy, and Reachem does not present it as such.
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Timing is guesswork
Most outbound is sent on the sender's schedule rather than anything happening at the account, which is why so much of it lands badly.
- No view of what has changed at an account.
- Every account is treated as equally ready.
- Prioritisation defaults to company size.
Context you can act on, described honestly
Where context is available against a record, it is shown so you can decide whether the account is worth researching now. Not every company will have every kind of signal, and available context varies by sector and market.
What you can do in the workspace
Hiring activity
Growth in a function can indicate where investment is going.
Expansion
New locations or markets often precede new supplier decisions.
Leadership change
A new owner of a function frequently reviews existing tooling.
Funding and business events
Publicly reported events that may change budget or priorities.
Where teams use it
Prioritising a large account list
Work the accounts where something has changed first.
Reviving stalled accounts
Return to an account when its context changes.
Campaign timing
Group accounts with similar context into a single, coherent campaign.
The account research workflow
- 01
Define
Choose the market, industry and type of company you want to sell into.
- 02
Filter
Narrow by sector, company size, location and revenue band using the filters available in the workspace.
- 03
Identify
Find the roles that are likely to be involved in the decision at those companies.
- 04
Research
Review the company context attached to a record before you decide it is worth your time.
- 05
Unlock
Spend a credit only on the records you actually want. One credit unlocks one research record.
- 06
Export
Export unlocked records to CSV and move them into the outreach tools you already use.
- 07
Engage
Open conversations that reference the account, not a generic list.
Frequently asked questions
Continue reading
Stop building lists. Start researching accounts.
Find the companies and decision-makers that matter, understand the context behind them, and build a more focused outbound workflow.
25 free credits · No credit card required